Anya Horiacha
Digital Marketing Team Lead
About Me
I've spent 8 years doing the work myself before I started managing people. Link building, SEO, competitor analysis, guest post outreach, KOL campaigns. I know what good output looks like because I've written it, reviewed it, and shipped it.
Now I run the coordination so agency owners don't have to be the person who answers every Slack message, chases every deadline, and reviews every deliverable. I get what the team is working on because I've done it myself.
I'm based in Slovenia. I work remotely. I take on one agency at a time during onboarding.
When I'm not working, I'm raising two kids, reading. Passionate about leading people towards great things.
Core Competencies
Team Coordination & Operations
- Daily standups, sprint planning, deadline tracking
- Workflow documentation and SOP creation
- Performance monitoring and quality assurance
- Conflict resolution and team alignment
Technical Knowledge
- Link building: guest posts, broken link building, skyscraper, infographics
- SEO: keyword research, ranking audits, on-page optimization
- Competitor analysis and market research
- KOL/influencer outreach management
Team Building
- Recruiting and vetting specialists (freelancers + full-time)
- Onboarding frameworks that get people productive in days
- Role definition and performance expectation setting
- Scaling small teams (6-10 personnel per project)
Client-Facing Work
- Crisis management and escalation handling
- Client communication and expectation setting
- Multi-lingual (English, Ukrainian, Russian, Slovenian)
Experience
Lead Talent Acquisition & Team Coordinator
2025– | (Project-Based) | Automotive Movement, SitMedia, Next Icon, EasyAnt
- Sourced, recruited, and deployed 2 specialized outreach teams (6-10 personnel total) for the anti-detect browser sector from the ground up
- Executed structured onboarding frameworks, ensuring new hires were immediately integrated into core processes and hit their KPIs faster
- Directed daily team coordination and performance tracking
- Conducted technical evaluations of freelancers (sales, developers, marketing specialists), establishing clear role descriptions and uncompromising performance expectations
- Built scalable, repeatable hiring and onboarding systems designed specifically for rapidly expanding small teams
SEO Specialist
06/2015 to 05/2023 | Worldwide, 20+ clients
- Conducted keyword research, competitor analysis, ranking audits, and on-page optimization
- Delivered link-building strategies for startups, Upwork clients, and marketing agencies (guest posting, broken link-building, skyscraper technique, infographics, resource assets)
- Collaborated with content teams to develop SEO-focused materials, reducing bounce rates and increasing time on site
- Worked across international markets: USA, Canada, Slovenia, United Kingdom
PA for Executives
Apostrans LLC | 05/2008 to 05/2014
- Managed administrative processes and documentation
- Translated legal contracts (English-Ukrainian)
Travel Agency Co-Founder
Z-Aliens LLC | 05/2010 to 05/2015
- Co-managed daily operations and team coordination
- Oversaw website development and social media marketing
- Handled crisis management and client communication
Education & Certifications
- Master of Law – Kyiv National Linguistic University (Civil Law specialization, fluent in English and Spanish)
- Project Management Certificate – Google (Coursera)
- Backlinko SEO Training
- Google SEO Fundamentals – Coursera (2018)
- SMM Specialist Certification – Tommy University (2019)
Languages
- English – fluent (business level)
- Slovenian – native/local proficiency
- Russian – native
- Ukrainian – native
- Spanish – conversational (from law studies)