Anya Horiacha

Digital Marketing Team Lead

Anya
Horiacha

Based in Slovenia (GMT+1) +386 31 008 349 mail@anyamanages.it
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About Me

I spent 8 years doing the work myself before I started managing people — link building, SEO, competitor analysis, content strategies, guest post outreach, KOL campaigns, etc. I know what good output looks like because I've written it, reviewed it, and shipped it.

Since 2025 I've built outreach teams from the ground up — sourcing, hiring, and onboarding people into structured systems that get them hitting KPIs fast. I run daily coordination and performance tracking, and I evaluate technical hires across roles — sales, dev, marketing — so agency owners can relax and trust that things get done — no chasing, no checking in, no doing it themselves.

Based in Slovenia. Work remotely.

Outside work: raising two kids, reading, and building teams worth leading.

Core Competencies

Team Coordination & Operations

  • Daily standups, sprint planning, deadline tracking
  • Workflow documentation and SOP creation
  • Performance monitoring and quality assurance
  • Conflict resolution and team alignment
  • AI-assisted project management: using AI for briefs, instructions, and client overviews

Technical Knowledge

  • Link building: guest posts, broken link building, skyscraper, infographics
  • SEO: keyword research, ranking audits, on-page optimization
  • Competitor analysis and market research
  • KOL/influencer outreach management
  • Content strategies

Team Building

  • Recruiting and vetting specialists (freelancers + full-time)
  • Onboarding frameworks that get people productive in days
  • Role definition and performance expectation setting
  • Scaling small teams (6-10 personnel per project)

Client-Facing Work

  • Crisis management and escalation handling
  • Client communication and expectation setting
  • Uncovering bottlenecks and solving problems
  • Multi-lingual (English, Ukrainian, Russian, Slovenian, Spanish B1)
Anya Horiacha
“I get what the team is working on because I've done it myself.”

Experience

Lead Talent Acquisition & Team Coordinator

2025– | (Project-Based) | Automotive Movement, SitMedia, Next Icon, EasyAnt

  • Sourced, recruited, and deployed 5 specialized outreach teams (6-10 personnel total) for the anti-detect browser sector from the ground up
  • Executed structured onboarding frameworks, ensuring new hires were immediately integrated into core processes and hit their KPIs faster
  • Directed daily team coordination and performance tracking
  • Conducted technical evaluations of freelancers (sales, developers, marketing specialists), establishing clear role descriptions and uncompromising performance expectations
  • Built scalable, repeatable hiring and onboarding systems designed specifically for rapidly expanding small teams

SEO Specialist

06/2015 to 05/2023 | Worldwide, 20+ clients

  • Conducted keyword research, competitor analysis, ranking audits, and on-page optimization
  • Delivered link-building strategies for startups, Upwork clients, and marketing agencies (guest posting, broken link-building, skyscraper technique, infographics, resource assets)
  • Collaborated with content teams to develop SEO-focused materials, reducing bounce rates and increasing time on site
  • Worked across international markets: USA, Canada, Slovenia, United Kingdom

PA for Executives

Apostrans LLC | 05/2008 to 05/2014

  • Managed administrative processes and documentation
  • Translated legal contracts (English-Ukrainian)

Travel Agency Co-Founder

Z-Aliens LLC | 05/2010 to 05/2015

  • Co-managed daily operations and team coordination
  • Oversaw website development and social media marketing
  • Handled crisis management and client communication

Education & Certifications

Languages

Skills Summary

Project Management Team Leadership SEO Link Building Outreach Competitor Analysis Hiring & Recruitment Onboarding Performance Tracking Crisis Management Process Documentation Client Communication Cross-Timezone Coordination